In business, regardless of a niche market or industry, branding could mean the difference between failure and success. When you combine the skills necessary to make a difference in today’s anxious, busy, and hectic society through social channels it gets even more difficult to navigate because everything is changing so fast.

To be in the know, you’ve got to surround yourself with folks who not only know what they are talking about but also know “how” to do what they are talking about and want nothing more than to share that with you. This week in the HOT-Seat is no different than any other, but one you don’t want to miss.

This week in the HOT-Seat is a Media Mogul who climbed up there all by herself! She’s an award-winning writer/producer skilled in social media branding, television, and movie production. It’s hard getting into a room with this one; But here’s your chance to dine at the table. Don’t miss this great opportunity, and PLEASE don’t keep it to yourself. Share with ALL your family, fans, and followers.

Three Books You Should Read

1. Enduring The Call: A 14-Day Encounter, by Jocelyn Fagan ($14.00)
2. The ZOLA Experience: A Journey of Recovery From Loss, by Katurah A Bryant, LMFT ($14.99)
3. When The Heart Takes Flight, by Carla Yarbrough ($9.99)

In this Week’s HOT-Seat

Carla Yarbrough is an award-winning producer/writer, digital communications strategist, social media branding and visual marketing consultant, and new media video producer. She comes from the field of communications, television, and video production working in the public and private sector. Carla is also an online adjunct lecturer in the Global Strategic Communications graduate program at Florida International University in Miami. 

Her career began in television at WTNH-TV 8 (ABC) in New Haven, CT. She has worked for the Department of Veterans Affairs in Washington, DC; the University of California Riverside; the University of Kentucky HealthCare; and the National Council on Compensation Insurance in Boca Raton, FL by leading visual brand strategies and new media projects. She was also an assistant professor at California State University, Long Beach in the department of journalism and public relations, and Cal State Fullerton in the department of communications for 12 years. 

You may not know this, but branding is a marketing practice that includes colors, fonts and can get really deep like language. For Example, at the Urban Academics. Weekly Roundtable, we refer to eating and food because we are “branding” the notion that food is not only physical but much the same it’s education, emotional, spiritual, and probably good for more than that. Your brand should represent you and the customers you seek to serve. Don’t miss this segment if you need to get in front of a qualified professional to ask questions at no cost to you! Use this link to register for a seat at this week’s roundtable.

Three Things You Should Do

1. Buy a Black History Movie: Hidden Colors by Amazon Prime ($14.99)
2. BUY a Black History Photo of Barack Obama ($12.95)
3. BUY A “Free-Ish Since 1895” T.Shirt, by African Pride ($19.95)

Notable Accomplishments:

• Author: “When The Heart Takes Flight” by Carla Yarbrough
• Award: Emmy; Co-Producer for the film: “I Am A Man: Lessons in Life”
• Entrepreneur: Executive Director and Owner of TenOutOfTen, LLC Production Company
• Producer: Effects of HIV/AIDS on Children & Famliesin Soweto (South Africa)
• Producer: Several Films at the Stax Museum of American Soul Music (Memphis, TN)
• Service: The advisory Committee for Soulsville USA at Stax Museum
• Working Credits: Consultant to CBS Television (Burbank, CA) for a drama series & comedy show
• Working Credits: Appeared on NPR (KPCC 89.3) providing commentary and examining stereotypes in reality-based television

 What’s More?

The Urban Academics Roundtable is your weekly dose of shareable content around Academics & Education. Each week, the goal is to educate, encourage, inform, inspire, lead, motivate, share, teach black, brown, and poor folks worldwide.

Who should attend? Administrators, Educators, Child Advocates, Entrepreneurs, Mental Health Professionals, Parents, Students, Upward Mobile Professionals, School Systems Interested in Change, Teachers, and any People Involved in Motivating Our Students Higher (P.I.M.O.S.H.) Affiliates.

New To The Weekly Roundtable?

The Urban Academics Roundtable is your weekly dose of shareable content around Academics & Education. Each week, the goal is to educate, encourage, inform, inspire, lead, motivate, share, teach black, brown, and poor folks worldwide.

Who should attend? Administrators, Educators, Child Advocates, Entrepreneurs, Mental Health Professionals, Parents, Students, Upward Mobile Professionals, School Systems Interested in Change, Teachers, and any People Involved in Motivating Our Students Higher (P.I.M.O.S.H.) Affiliates.

Do You Have Questions?

Use the Comments Section Below to ask questions or to get in touch with Lady Carla Yarbrough. Ask away and she will get to your questions and quickly as possible.